The Michigan Antique Festival is held in the fall at Springfield Oaks County Park in Davisburg, MI. There are hundreds of antique and vintage dealers that come to this festival so there is something for everyone no matter their interests. Humble Design will be partnering with the Michigan Antique Festival to raise money to help people emerging from homelessness furnish their homes. The ticket sales and the vendor fees will be going towards Humble design for furnishing and designing homes. 

Campaign Strategy

To grab our audiences attention we need different types of deliverables. For the best possible results I have chosen to incorporate a digital deliverable, some physical, and merchandise that you can take home and use. The social media post will cover those who spend a lot of time online. The poster, billboard, postcard and brochure will grab the attention of those who don’t spend a lot of time online or just did not come across the event info. Finally the merchandise is great for everyone because it gives those who have already been to the event another way to support them while also advertising the event to new people. Using these deliverables people can hear about the event online, in the mail, while driving, or while walking around town